The New OU

It seems the OU has come up with a new logo. The same U in the O will remain for kosher certification but the logo on the right will be used for all other purposes. Apparently, this is meant to show that the OU is about more than just kosher certification. This also helps the OU's legal standing in potential kosher disputes (with non-compliant companies) if the U in the O is used only for kosher certification.