Many people will be having shpilkes this week over a soon-to-be released book.
Similar shpilkes in history, from The Little, Brown Book of Anecdotes, p. 167:
Like most of Dickens's works, The Old Curiosity Shop (1841) was first published in serial form. The novel won a vast readership in both Britain and the United States, and interest in the fate of the heroine, Little Nell, was intense. In New York, six thousand people crowded the wharf at which the ship carrying the magazine with the final installment was due to dock. As it approached, the crowd's impatience grew to such a pitch that they cried out to the sailors, "Does Little Nell die?"