Hirhurim (under the alternate title TorahMusings.com) is mentioned in today's Wall Street Journal for refusing an ad for an atheist, anti-Christian book.
Whether the promotion in the religious community has helped spur sales isn't known. Indeed, some religious outlets refused to run ads for the book. Christianity Today, a monthly magazine, decided the book's content represents the antithesis of the publication's mission, said Brian Ondracek, the magazine's vice president of sales. Also turning down an ad was religious blog TorahMusings.com, which deemed the book inappropriate for its readers, according to Gil Student, an Orthodox rabbi who oversees the blog.It kind of makes up for snubs in lesser media outlets (I, II, III).